Adidas x ramadan - From sunrise to sunset

Producer: Alicia Moon │ Director: Robin Sharmin │ Production company: Blonde Inc. │2023

Selected work

Showcase of selected recent productions and projects

Tommy Jeans x Caliroots 2023

Producer: Alicia Moon│ Director: Robin Sharmin │ Production company: Blonde Inc. │2023

Spotify x Adidas Klass 2023

Producer: Alicia Moon│ Director: Robin Sharmin │ Production company: Blonde Inc. │2023

Nike x Sportamore - Enter your zone

Producer: Alicia Moon │ Director: Robin Sharmin │ Production company: Blonde Inc. │2022

Situation Sthlm - Löneförhöjning

Producer: Alicia Moon │ Director: Cornelia Wahlberg │ Production company: Tarot Pictures │2021

Sjostrand commercial 2023

Producer: Alicia Moon │ Director: Robin Sharmin │ Production company: Blonde Inc. │2023

LBS Kreativa Gymnasiet commercial 2023

Producer: Alicia Moon │ Director: Nina Roxburgh │ Production company: Blonde Inc. │2023

OMR Beauty launch campaign

Producer: Alicia Moon │ Director: Nina Roxburgh │ Production company: Blonde Inc. │ 2023

MENTOR commercial 2023

Producer: Alicia Moon │ Director: Nina Roxburgh │ Production company: Blonde Inc. │2023

UNITY commercial 2023

Producer: Alicia Moon │ Director: Nina Roxburgh │ Production company: Blonde Inc. │2023

Caliroots SS Lookbook 2022

Producer: Alicia Moon │ Director: Alfred Lauritzen│ Production company: Blonde Inc. │2022

Documentary film “Nattens Smil”

Producer: Alicia Moon │ Director: Lulu Roos│ Production company: Danish Doc Production │2020

Diaspora Dreams (2023)

Diaspora Dreams is about having roots connected to places far away from your primary home, and the inticrate tapestry of emotions that can create within you. The duality between yearning for distant lands that you may be unfamiliar with, while navigating the realities of your current existence. Feelings of longing and loss and the dreams that mirror this sense of not quite belonging.

This project was created to be a space for all of these emotions. A space with room for the utopias, room to paint the perfect picture or show the inadequate, and everything in between. This resulted in a zine printed in physical copies, consisting of poetry, essays, photos and illustrations. Furthermore we made a one day art exhibition on the launch day of the zine in Huset, Copenhagen. Diaspora Dreams is an ongoing art project founded in 2023.

This project came to life thanks to the Afro Scandinavian artists and writers who contributed to the project:

Celine Szabó, Mathilde Woube, Alicia Moon, Sebolelo Mohapeloa, Maya Ndiaye, Qwin Werle, Samara Maya Fog, Conakry, Sandy Harry Ceesay, Victoria P. Henry, Aviwe Apleni, Ismaila Jallow & Afroinstitutionen, Esther Irakoze, Hanna Stokes, Marit Mevold, Negasi, Melissa Kawooya Friberg, Funmi Adewodu, Sylvia Dickoh, Melanie Njoh, Mathias Didia, Wanda Holopainen, Naomi Holopainen, Josephine Testrup, Alma Akua, Bintou Badjie, Keiria Hissabu, Louisa Yaa Aisin, Afua Atingo, Suzy Attah Mikkelsen, Adrienne Hayden, Jalane Jote

Curator and founder: Alicia Moon

Collaborator: Meleret Melanin

Sponsor: Snabslanten, Huset Cph

Kin Collective (2020-2021)

Kin means family. We are a collective of racialized artists who engage critically and radically within art. Formerly known as Uhørt Kollektiv, we came together upon recognising that stories of racialized people are not being told by us as artists, creators and primary audiences. We believe that art is inherently political and that collectivity is necessary to flourish artistically and reject an industry that has different agendas.

Founded in 2020 by Jamila Versi and Aida Berisha

Achievements: Participants in Netflix series programme and industry pitch

Core members: Jamila Versi, Aida Berisha, Parwana Haydar, Xuan Nguyen, Alicia Moon, Aseel Al-Lami, Miriam Tahir, Signe Ai-Jing, Eun Vestergaard, Ahsan Naseer

Producer & Creative Lead: Alicia Moon